Open for new engagements

Pragmatic consulting for complex digital platforms. production AI systems. scalable cloud foundations. modern engineering teams.

Pragmatic Consulting designs, builds and operates the digital platforms, AI systems and technical capabilities that public and private organisations rely on — from SMEs to large enterprises and regulated industries.

  • Cloud & AWS
  • AI systems & LLM engineering
  • Security, identity & compliance
  • Custom software & platforms
  • DevOps & technical delivery

What we do

Services

Senior advisory and hands-on delivery across the full lifecycle of modern systems, from cloud foundations and AI engineering to operational maturity.

AI

AI Systems & LLM Engineering

We design and build AI systems that hold up in production, from internal copilots and RAG pipelines to LLM-powered automation and customer-facing AI features integrated into existing software.

Build

Custom Software & Platform Development

We design, build and ship custom systems for SMEs and larger organisations, from internal platforms and operational tooling to greenfield products with modern stacks and pragmatic engineering.

Advisory

Platform Engineering & Cloud Advisory

Helping organisations design, improve and operate scalable platform capabilities across cloud infrastructure, developer experience and operational processes.

DevOps

AWS Infrastructure & DevOps

Advisory and hands-on delivery across AWS, infrastructure automation, CI/CD, release processes and modern operational practices.

Product

Technical Product Ownership

Senior product ownership for platform, infrastructure and DevOps teams, connecting technical execution with business priorities, stakeholders and delivery plans.

Delivery

Delivery & Transformation Support

Supporting complex technology programmes with structure, planning, stakeholder coordination, backlog management and pragmatic execution.

Strategy

Architecture & Technical Strategy

Defining technical strategy, target architectures and modernisation roadmaps for cloud, platforms and AI, bridging long-term direction with what teams can realistically ship.

Security

Security, Identity & Compliance

Cloud security and posture management, identity and access, application security and secure SDLC, and alignment with frameworks such as ISO 27001, NIS2, DORA and GDPR for organisations operating in regulated environments.

Maturity

Operational Maturity & Governance

Improving documentation, governance, quality and handover processes in environments where reliability, traceability and audit-readiness matter.

Data

Data Engineering & Analytics

Designing and building data platforms with PostgreSQL, Snowflake and dbt, from operational databases and analytics pipelines to AI-ready data foundations and governed reporting.

SRE

Observability & Reliability

Establishing observability with Datadog, Grafana and modern tooling, defining SLOs and incident response, and improving operational reliability for systems where uptime and traceability are non-negotiable.

Optimise

Cost Optimisation & Process Improvement

Identifying practical ways to reduce cloud spend, simplify delivery processes and improve operational efficiency without unnecessary complexity.

AI capability

Building with AI, not around it.

AI is changing what software can do and what modern organisations should ship. Pragmatic Consulting helps clients move from AI experimentation to production AI systems that hold up in real environments, with the same engineering discipline applied to any business-critical platform.

01

Agents & copilots

Internal AI assistants and agentic systems that take work off teams, grounded in the client's data, integrated into existing workflows and built with proper evaluation, observability and guardrails.

02

LLM-powered automation

Automating document processing, classification, extraction and decision support with modern LLMs, replacing brittle rule-based pipelines with systems that actually scale across edge cases.

03

RAG & document intelligence

Production-grade retrieval and search systems on top of organisational knowledge, policies, contracts and structured data, with the indexing, evaluation and access control needed for real use.

04

AI integrated into existing systems

Embedding AI capabilities into existing products and back-office systems, not as a bolt-on chat widget but as a working part of the platform, with the architecture, monitoring and security to match.

In practice

Selected experience

Representative engagements across public-sector and private-sector technology programmes.

Large public-sector platform programme

Senior product ownership and platform coordination in a complex AWS-based delivery environment with many distributed teams and high operational requirements.

Cloud and DevOps modernisation

Advisory and delivery support for automated build, release and deployment processes across large development and test organisations.

Custom AI & software for SME clients

Designing and building custom platforms and AI systems for small and medium-sized organisations, from operational tooling to LLM-powered products that ship to real users.

Platform operating model

Support for improving documentation, governance, process maturity and the transition from development-heavy delivery towards more structured operations.

Cost and reliability improvements

Practical optimisation of cloud usage, infrastructure processes and operational workflows in business-critical environments.

Long-term technical partner

Acting as ongoing technical partner for organisations without a dedicated platform or AI engineering function, covering architecture, build, operations and technology decisions over time.

The company

About Pragmatic Consulting

Pragmatic Consulting is based in Copenhagen, Denmark. The company provides senior advisory and hands-on delivery across cloud infrastructure, platform engineering, AI systems, DevOps, technical product ownership and technology transformation.

The company works with public-sector and private-sector organisations — with significant experience in regulated industries where security, reliability, traceability and compliance matter — directly as a consulting partner, as a long-term technical partner, or as a subcontractor to larger consulting firms. Engagements range from focused advisory work to building and operating platforms and custom software over time.

Security runs through everything the company delivers: cloud posture and IAM, application security and secure SDLC, identity and access management, and alignment with frameworks such as ISO 27001, NIS2, DORA and GDPR.

The company is led by Jonas El-Kabouli, founder and lead consultant, with experience from large-scale public-sector and private-sector technology programmes and a focus on pragmatic execution, technical depth and reliable delivery.

Company
Pragmatic Consulting ApS
CVR
42761362
Location
Copenhagen, Denmark

How we engage

Engagement models

Pragmatic Consulting works with organisations directly or as a subcontractor to larger consulting firms. Engagements can be structured as advisory support, delivery leadership, technical product ownership, platform modernisation, AI development or project-based specialist assistance.

Principles

How we work

Pragmatic over theoretical

We focus on solutions that work in real organisations, not just on paper.

Technical depth with delivery focus

We bridge infrastructure, platform engineering, AI and product ownership.

Structure without bureaucracy

We improve processes, documentation and governance without adding unnecessary complexity.

Reliability, compliance and traceability

We understand environments where quality, auditability and operational stability matter.

Contact

Get in touch

For consulting, advisory, AI development or subcontracting enquiries, contact Pragmatic Consulting.

Pragmatic Consulting

Copenhagen, Denmark

Email jonas@pragmaticconsulting.dk
Lead consultant
Jonas El-Kabouli
Location
Copenhagen, Denmark
CVR
42761362
Languages
Danish, English